Citizens in Kuwait are willing to adopt electronics especially if it is a new technology specially if it has new features, and 30-50% of the citizens are able to buy high end products in an immediate action, as the average income is high.

Direct customers targeted age is from 5 to 50 years old, they are the main users of the new technology which can fulfill their needs as it provides flexibility and ease of use. They can be reached through several ways which be illustrated in the marketing plan section of this document.

About corporate, the main targeted companies will be the Oil and Telecom companies which have potential in adopting new Technology.